The Guild Partners with Croydon College to support the Next Generation of Master Craftspeople
The Guild is proud to announce a new partnership with Croydon College, designed to strengthen apprenticeship opportunities and provide tailored training support for our members across the Greater London area. This collaboration addresses one of the biggest challenges facing businesses today finding people with the right skills to grow and sustain their workforces.
Croydon College is a highly regarded apprenticeship provider, known for delivering practical, hands-on training that equips apprentices with the skills they need to succeed from day one. By partnering with the Guild, the college will offer our members direct access to a reliable source of new talent and high-quality training programmes that not only fill immediate skills gaps but also nurture the craftspeople of tomorrow.
Apprenticeships with Real-World Impact
One of the most valuable aspects of apprenticeship training is that it benefits both employer and learner straight away. Apprentices gain real-world experience and develop the practical skills they need to thrive, while businesses benefit from new energy, enthusiasm, and an extra pair of hands on the job.
Croydon College’s expert team works closely with employers to create bespoke programmes that suit the specific needs of each business. From shaping the role, to assisting with recruitment, to offering ongoing mentoring and support, they provide end-to-end guidance. This ensures that apprentices can contribute effectively to the workplace without disrupting daily operations.
Supporting the Next Generation
At the heart of this partnership is a shared commitment to supporting the next generation of skilled craftspeople. Apprenticeships play a vital role in helping young people build rewarding and sustainable careers, while ensuring that specialist skills are preserved and passed on.
For Guild members, this collaboration creates a clear and practical pathway to bring new talent into their businesses – talent that can be trained to the highest standards, inspired to excel, and supported to grow into master craftspeople of the future.
Benefits for Guild Members
Through this partnership, members in the Greater London area will gain access to:
– Tailored apprenticeship programmes designed around the needs of their business.
– Hands-on support with recruitment, training, and mentoring apprentices.
– A steady pipeline of skilled talent ready to grow into future leaders in the crafts.
– Opportunities to invest in the next generation, ensuring skills and standards continue to thrive.
Looking Ahead
The Guild is dedicated to supporting its members while also playing a role in shaping the workforce of the future. By working with Croydon College, we are helping to ensure that young people entering apprenticeships today have the guidance, training, and real-world experience they need to become tomorrow’s master craftspeople.
Jason Hayward, Guild Marketing Director, said:
“This partnership with Croydon College is an important step in helping our members access the support they need to bring new talent into their businesses. By investing in apprenticeships, we are not only addressing immediate skills shortages but also nurturing the next generation of master craftspeople. Our members will benefit from tailored training and expert support, while young people will gain the opportunities and experience they need to build successful, lifelong careers in their chosen craft.”
This partnership is an exciting opportunity for Guild members to build stronger teams, develop lasting skills within their businesses, and play a direct role in nurturing the talent that will carry the sector forward. Together, we can create a more skilled, more sustainable, and more successful future for all.
For more information login to the members area here or contact head office on 01273 478449.
