Guild members have access to a range of support and benefits which too often get ignored. We do realise that no one applies to join The Guild to get 15% off tool hire, but why not take advantage when it is there?
Social media for business is a topic that divides opinion. Guild Sales & Marketing Director Hugh Bessant shares his personal experience of building an audience to build a brand and generate new business leads.
Despite economic gloom, uncertainty about our continued position in Europe and more rain than Noah had to cope with, a lot of Guild members are telling us how busy they are. That is a good thing of course. Good craftsmen should be busy. They should be at the top of the funnel, the first choice for their skill in their locale.
Being busy says several things about any small business, outside of an acknowledged boom cycle. It says you are reaching enough prospects to fill your order books. Maybe you are getting a lot of work by recommendation, and it is at this point that a lot of harassed small businessmen, with many demands on their time and their wallets, cut back on their marketing expenditure. But this is the biggest mistake any business…large or small…can make.
Most craftsmen are not natural sales people – the two are generally not compatible. Having studied a trade or a craft, perfecting skills and honing talent, once you decide to go it alone you realise it is not just about delivering a great product and/or service. You now have to find sales, marketing and book/recordkeeping skills as well.
The first thing you need are orders, so Guild News takes a look at some sales do’s and don’ts.
Every Guild member has a mini-website on www.findacraftsman.com but not every member takes full advantage. We work hard to attract thousands of visitors to the website, and when they make a search we want the members who appear on it to take every chance to stand out. Here are a few tips to get the most out of your listing.
Anyone involved in the home improvement industry, or running a business selling products and services directly to the consumer, knows how important reputation is. It is why so much time is dedicated to gathering testimonials; proof to potential clients that there is a list of delighted customers eager to share their experiences.
One of the most popular home improvement projects in this country involves replacing or creating pathways and driveways, but very few people know enough about the options or the products available. Gail Johnston of SureSet Permeable Paving takes us through some of the issues and solutions.
The Great Pottery Throw Down is back and they're looking for potters to take part in the second series...
Amazing Spaces and Christchurch Borough Council have launched a competition to design and build beautiful and unusual beach dwellings for Dorset's Highcliffe area.
Winfall Films are working on a new adventure series for Channel 4 that is looking for carpenters to take part in the programme.
The Artistic Framing Company framing a number of acclarimed artworks for the BADA show in March.
The latest news from the Guild of Master Craftsmen...
There is now a veritable boom in glazed extensions and the replacement of glass or polycarbonate conservatory roofs with solid coverings.
Marketing is a challenge for any small business but you have made a great start by joining The Guild of Master Craftsmen. You have invested in Visibility, Credibility and Support, but we want to make absolutely sure you are doing everything you can to get the most out of your membership. Check out our top ten tips.
Investment habits in our homes are changing.
We all know that a lot of home improvement expenditure is driven by people moving house. Either they are renovating a property they have just bought, putting their own stamp on their new home, or they are preparing their existing home for a more lucrative sale as they move up the property ladder.
Guild member The Artistic Framing Company has been commissioned to design and create bespokeframes for Peter Brown’s forthcoming exhibition, London at Messum’s, London.
If you're thinking of building a conservatory then the great news is that you do not need planning permission. Or, at least, you don't need planning permission if your proposed conservatory meets the Government's criteria on what a conservatory actually is. In the majority of cases a conservatory is seen as a planned development.
Guild member The Classic Barn Company based in Allbrook, Hampshire are applying their traditional skills to pool buildings for 2016.
Specialist art framers, The Artistic Framing Company, has been commissioned to frame all of award-winning artist Ben Hope’s exhibition in London.
Tudor, the Leicester based specialist bookbinders, have been members of the Guild of Mastercraftsmen for nearly a quarter of a century and have found that the new-look Guild site has prompted them to follow suit & make their own site more user-friendly.
Excited about the launch of their fresh new website, SureSet Permeable Paving is inviting you to take a look at www.sureset.co.uk and let them know what you think.
SureSet’s vibrant range of Spectrum® colours is now available in their convenient TradePack® format.
These Regulations have been updated and amended from the Construction (Design and Management) Regulations 2007 and came into effect from April 2015.
On April 29 SureSet Permeable Paving are holding an event marking 18 years of business at BRE Innovation Park in Watford.
From shop assistant and apprentice in South Kensington, to the Official Recommended Framer of the Royal Academy of Arts, we take a look at how Martin West built up his incredibly successful framing business
A case study on a recent SureSet commission at a North Devon Hospital for a state of the art chemotherapy unit. SureSet were contacted with regard to their permeable paving for the landscape the area surrounding the unit.
Tradesmen who have Insurance Backed Guarantees put the interests of their customers first.
Read on to find out more.
Getting coloured glass splashbacks is as simple as picking up the phone when it comes to dealing with the well-established market leaders at The House of Ugly Fish. With fresh designs and high quality glass, you could have your own ideas adorn the walls of your home. That’s exactly what this client in Perth and Kinross did when they contacted Lisa and Paul.
If you are looking for a show-stopping centrepiece to create the wow-factor at a private party or want to promote your product in a way that will make people remember it, then look no further then PSD Ice Art. From beautiful custom-made ice sculptures and table decorations, to drinks luges and ice bars, PSD Ice Art create amazing designs in ice for both private and corporate clients.
By Karen Bray
Taking the world of glassmaking to another level has been an exciting venture for The House of Ugly Fish, a well-respected business creating bespoke pieces of glass art.
By Karen Bray
From 3rd - 5th March Sureset will be at Ecobuild at the Excel Exhibition centre in London. This hugely popular annual exhibition is the sustainable design, construction and energy event for new build, refurbishement, commecial and domestic buildings.
Legendary British designer Celia Birtwell and Guild Member The Leather Satchel Company have teamed up to produce an exclusive handbag for UK charity, Handbags for Hospices. The limited edition leather satchel, will be available to buy via The Leather Satchel Company website from March 5th, with 50% of the sale price going directly to the hospice charity.
Insulating your home has never been as important as it is today. Both energy bills and cost of living are rising, yet some homes still have improper insulation and are essentially seeing money disappear – in the form of heat – through the walls, floor, windows and ceiling. It's also a good time to insulate your home as initiatives from the Government – many of which have been designed to improve the environmental efficiency of houses – have potentially reduced the cost of insulation for many. If that wasn't enough, insulating your home will also make it warmer and more comfortable (not everything's about the money!)
If you’re planning a project and require the services of a trustworthy, recommended tradesman, it can sometimes be hard to know where to begin. Striking a balance between quality of workmanship and value for money is hard enough, without having to worry about the business practices of the tradesperson you hire.
You're never far from stories about rogue builders and untrustworthy tradesmen these days with countless TV and radio programmes, not to mention all kinds of online news and forums, dedicated to telling the horror stories of people who wanted to improve their home but ended up left high and dry by so-called “cowboys.”
Are you thinking of renovating your house? Do you plan to restore it to its former period glory or bring it up to date with a modern touch? Or, are you trying to make it more energy efficient?
If you're looking for more space in your home then a loft conversion can be a simple and not-too-disruptive way of making that happen. It can also be a good financial decision. According to statistics from the Royal Institution of Chartered Surveyors (RICS), the cost of the average loft conversion is equal to one third of the cost of moving to a property with an extra room. Additionally, a loft can increase the value of a property by up to 25%, so it’s a good way of investing in your property.
From 13 June 2014 The Consumer Contracts Regulations 2013 came into effect. These Regulations directly affect you in you are operating away from your business premises. Read more...
SureSet are delighted to be shortlisted for the Enterprising Wiltshire Awards, Manufacturer of the Year.